9 Sales Predictions for 2025
9 Sales Predictions for 2025
In our HubSpot’s 2025 sales survey, only 14% of respondents prioritized adopting AI tools, while 55% of sales pros have already integrated AI, with 26% reporting AI as a net positive for sales.
Lauren Kiefer, Head of Sales at Americas at Intercom, believes sales reps must adapt quickly as more buyers are becoming reliant on AI.
“Sellers are going to have to deeply understand AI, the new buying process, and how their product is described by these tools to customize their pitch, cut off objections at the jump, and help prospects to understand your value and offering on a deeper level,” she suggests.
She also recommends forming a strong partnership between sales and marketing to help manage the information AI gathers about your product or service.
And she’s not alone in that thought: 18% of sales professionals believe improving sales/marketing alignment would result in the most growth for their company, according to our survey.
