Work Smarter, Not Harder: How CRM Automation Optimizes Growth

CRM vs. Marketing Automation

Although CRM software can perform some marketing automation tasks, your CRM alone may not be the right solution to automate all of your marketing processes. Let’s discuss the key differences between CRM and marketing automation software.

Marketing automation software

“Systems geared towards marketing professionals are designed to deliver marketing campaigns. These tools help marketers attract potential customers through the automated delivery of content, streamlining the creation process to help marketers build engaged, targeted traffic that sales teams can convert to customers.

Here are four key features of marketing automation software:

Lead nurturing — Marketing automation software should seamlessly create templated emails to deliver content to the right leads at the right time. By creating an automated lead nurturing campaign, you can use your CRM to send out scheduled emails from the time a lead opts into your list, nurturing them through the lead qualification process.

Freemium delivery — Your software should automatically send gated content to new leads when they opt-in to receive marketing notifications from your company. When you set up an automation to take care of this, you do not have to manually send content to leads — your CRM software does it for you, beginning the lead nurturing process automatically.

Customized workflows — The software should also allow you to build targeted workflows that support marketing campaigns and can be easily customized to suit the audience and deliverable being offered.

Campaign analytics — Finally, marketing automation software should create automations that periodically measure data showing campaign performance.

Marketing automation streamlines the lead nurturing process. When the lead becomes qualified, integration with your company’s CRM can smoothly support your sales team taking over to close the sale.?