LinkedIn Leads: Secrets from a LinkedIn Marketing VP
LinkedIn Lead Generation Strategy
Lead generation refers to all the activities and strategies you use to attract potential customers. Generating leads is important because, with nurturing, potential customers can become paying customers that use your products and drive revenue.
LinkedIn’s typical audience comprises professional decision-makers with purchasing power, helping you speak directly to potential customers who can become paying customers. Below, I’ll discuss how you can use LinkedIn for lead generation.
1. Make sure your executives have a strong LinkedIn presence.
When you’re first getting started on LinkedIn, it can be tricky to know how to dedicate your initial efforts. Should you create a compelling LinkedIn page and immediately post content to your business’s feed? Or should you start by posting job openings to attract new talent?
Habig agrees that optimizing your company page is critical to making a strong first impression. He encourages marketers to ensure their page is complete and up-to-date with relevant information like a business description, logo, website URL, and industry.
However, an often overlooked opportunity to generate leads falls on individual employees’ pages.
As Habig puts it, “You’ll want to encourage your leadership teams and employees to have well-crafted personal profiles with professional headshots, descriptive headlines, and detailed job experiences.
