How to Implement & Succeed With Marketing Automation

Marketing Automation

Marketing automation refers to marketing efforts and tasks that have been automated using software. They are typically triggered by a consumer action, like subscribing to a blog, filling out a form, or making a purchase.

If you’ve ever done some midnight shopping (ahem, like me) and immediately received a confirmation email, you’ve been met with marketing automation. You didn’t think there was a poor guy sitting behind his computer at 1:00 AM waiting for new purchases to come through, did you?

No, that online store likely has some pre-written and scheduled email automations ready to go out when their customers complete certain tasks on their website. We’ll talk more about email marketing automation below.