How to Develop a Content Strategy in 7 Steps

Why Marketers Need to Create a Content Marketing Strategy

A couple of years ago, I worked as a content writer for a literary company that had just launched.

Despite all the pre-launch meetings, the founder and CEO of the company didn’t understand the importance of creating a content marketing strategy for our forthcoming website.

Three months after the launch, the CEO expressed dissatisfaction with the poor performance so far — neither the website nor the company’s social media accounts were seeing organic traffic, and the paid ads were not converting at all.

I suggested that we create a content strategy plan for the next quarter.

Sure enough, by the end of Q2, we recorded an increase in traffic and conversions from both the website and social media profiles.

No matter the kind of company or industry you work in, a content marketing strategy is integral for the success of your digital marketing efforts.