Content Strategy Red Flags: What B2B Teams Get Wrong
Why Companies Reach Out for a Content Audit
Before I begin working with clients, a CMO or VP of marketing already has had a long-time conviction that content is important. But, they’ve had a recent realization that it’s no longer something they can take lightly. Put another way, they know they can’t afford not to invest in quality content marketing.
Usually, something went spectacularly wrong recently, or the CEO said something like, “It’s time to get our act together.
Other times, they’ve realized there’s not one growth number they can look at confidently and say, “See, it’s working!” And even more often than ever, it’s a bigger strategic play, like launching new products, especially now with AI.
So the question becomes: How do we get our name and our product story out there in a way that makes it radically clear that we are different than our competitors?
So the question becomes: How do we get our name and our product story out there in a way that makes it radically clear that we are different than our competitors?
