What is newsletter content strategy? If you have, or are planning to start, a B2B newsletter, devote some time to your content strategy. It will evolve and change over time as you figure out what hits best with your audience, but a solid
Why Companies Reach Out for a Content Audit Before I begin working with clients, a CMO or VP of marketing already has had a long-time conviction that content is important. But, they’ve had a recent realization that it’s no longer something they can
Why Marketers Need to Create a Content Marketing Strategy A couple of years ago, I worked as a content writer for a literary company that had just launched. Despite all the pre-launch meetings, the founder and CEO of the company didn’t understand the
What is Cloud Content Management? Cloud content management is a method of storing, organizing and managing digital content in a way that eliminates the need for local storage or on-premise servers. It does this by enabling the storage and access of content through