B2B Lead Generation: The Best Campaigns for Every Channel

What is B2B lead generation?

“B2B lead generation is the process of bringing prospective customers to your organization. These leads should be potential buyers who would benefit from your business’ product or service.The types of leads generated vary by campaign and marketing platform. Disciplined B2B marketers understand the different dynamics, budgets, and expectations typical of each lead generation channel.”

What is the conversion rate of social media?

“While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. For B2B companies, social media conversion rates fall around 1.55% on average, according to 2021 research from Ruler Analytics.”

“While social media is an important means of generating leads, these platforms have a lower conversion rate compared to other B2B digital channels. Ruler Analytics found that social media had the lowest average conversion rate for B2B companies when compared to paid marketing, organic search, email marketing, and referrals.Remember: Social media is an important channel for top-of-the-funnel awareness. Even if you see higher conversion rates elsewhere, social media can keep your brand top-of-mind for potential buyers.To increase conversion rates, focus on promoting helpful content behind lead capture forms. For example, you might promote a downloadable ebook to capture quality leads with an initial offer.There are two main channels you should focus on:LinkedIn Ads.Facebook Lead Ad.Let’s dive into each of these primary B2B social media channels now.”