What is newsletter content strategy? If you have, or are planning to start, a B2B newsletter, devote some time to your content strategy. It will evolve and change over time as you figure out what hits best with your audience, but a solid
Why Companies Reach Out for a Content Audit Before I begin working with clients, a CMO or VP of marketing already has had a long-time conviction that content is important. But, they’ve had a recent realization that it’s no longer something they can
Why Marketers Need to Create a Content Marketing Strategy A couple of years ago, I worked as a content writer for a literary company that had just launched. Despite all the pre-launch meetings, the founder and CEO of the company didn’t understand the
Internal IT Ticketing System Features In my experience, an internal IT ticketing system helps your support team document technical problems using tickets. Designed to meet ITIL standards, the main goal of an internal IT ticketing system is to restore service operations to normal
Leveraging Your Development Software Toolchains often sound far more complex than they are; in truth, a software toolchain is simply a collection of various software such as programs like code editors set up to integrate. The goal of a toolchain is to simplify
What is Cloud Content Management? Cloud content management is a method of storing, organizing and managing digital content in a way that eliminates the need for local storage or on-premise servers. It does this by enabling the storage and access of content through
What is integration automation? Integration automation allows technology to automatically transfer data between different systems and applications. With this process, there’s no need for manual data entry, lowering the risk of human errors. In today’s data-heavy world, integration automation allows businesses to process
Marketing Automation Marketing automation refers to marketing efforts and tasks that have been automated using software. They are typically triggered by a consumer action, like subscribing to a blog, filling out a form, or making a purchase. If you’ve ever done some midnight
What is trigger marketing? Trigger marketing refers to the use of marketing automation software to perform a task as a result of an event, often an action taken by a prospect or customer. When you hear about marketing automation, you often think of
CRM vs. Marketing Automation Although CRM software can perform some marketing automation tasks, your CRM alone may not be the right solution to automate all of your marketing processes. Let’s discuss the key differences between CRM and marketing automation software. Marketing automation software