How Do B2B Salespeople Feel About AI?
According to recent data from HubSpot, AI adoption among sales teams has surged to 43% in 2024, a 9% increase from 2023. Moreover, 87% of salespeople — nearly nine in ten — report that AI has enabled them to use their CRM tools more, as AI integrations have helped them better analyze data, forecast about the future, and drive efficiency throughout the sales process.
Personally, one of the main reasons I’ve found AI can be particularly powerful is that it enables teams to dramatically scale their sales efforts. Indeed, 50% of sales professionals surveyed in HubSpot’s report agreed that AI enables scalability in ways that would otherwise be impossible, and 41% shared that they believed full AI integrations at their organization could drive unprecedented growth.
Clearly, AI has a lot of potential to drive growth in B2B sales. But how exactly are salespeople using these tools?
